Sony Alpha 7 IV

Sony Alpha 7 IV

Price: 44999 ZAR

Features

  • Camera
    Resolution
    33 MP (Main), 12 MP (Front)
    Sensor Type
    Full-frame CMOS
    Focus Points
    759 Phase Detection Points, 425 Contrast Detection Points
  • Display
    Type
    3-inch Tilting Touchscreen
    Resolution
    1.44 million dots
    Viewfinder Type
    OLED Electronic Viewfinder
  • Battery
    Battery Type
    NP-FZ100 Rechargeable Lithium-Ion
    Battery Life
    Up to 670 shots per charge (CIPA)
  • Performance
    Processor
    BIONZ XR Image Processor
    ISO Range
    100-51200 (Expandable to 50-204800)

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Sony Alpha 7 IV in South Africa

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Reviews

5 out of 5 stars

Excellent Camera for Professionals

The Sony Alpha 7 IV is a powerhouse for professional photographers. The camera quality is outstanding, providing crisp and vibrant images. The autofocus is lightning-fast, making it perfect for capturing fast-moving subjects. The battery life is impressive, ensuring long shooting sessions without constantly needing to recharge.

PhotoEnthusiast

4 out of 5 stars

Great for Travel Photography

As a travel photographer, I need a camera that is versatile and high-performing. The Sony Alpha 7 IV ticks all the boxes. Its compact size makes it convenient to carry around, and the image stabilization is excellent for capturing sharp photos on-the-go. The camera's low light performance is impressive, allowing me to capture stunning night shots with ease.

TravelerSouthAfrica

3 out of 5 stars

Mixed Feelings About the Sony Alpha 7 IV

While the Sony Alpha 7 IV offers exceptional image quality and features, I found the menu system to be a bit complex and took some time to get used to. The camera's performance is top-notch, but I wish the touchscreen interface was more responsive. Overall, a great camera for photography enthusiasts willing to spend time mastering its functions.

TechGuruSA

2 out of 5 stars

Disappointing Battery Life

I was excited to use the Sony Alpha 7 IV for my outdoor adventures, but I was let down by its battery life. While the camera's performance is exceptional and the image quality is superb, the need to carry multiple batteries or constantly recharge takes away from the overall experience. Sony should improve the battery capacity in future models.

OutdoorExplorer

5 out of 5 stars

Versatile Camera for Video Shooting

As a videographer, I appreciate the Sony Alpha 7 IV's video capabilities. The 4K video quality is impressive, and the camera offers various shooting modes to unleash creativity. The tilting screen is handy for capturing different angles, and the compact design makes it easy to handle during long video shoots. A solid choice for video creators.

VideographerSA

Description

Sony Alpha 7 IV Best price in South Africa

The Sony Alpha 7 IV is a game-changer in the world of mirrorless cameras, combining cutting-edge technology with user-friendly design. This powerhouse of a camera is a perfect blend of innovation and performance, catering to the needs of professional photographers and enthusiasts alike.

With a remarkable 33-megapixel full-frame Exmor RS CMOS sensor and the latest BIONZ XR image processing engine, the Alpha 7 IV delivers stunning image quality with exceptional clarity and detail. Its impressive ISO range of 100-51200 ensures outstanding low-light performance, allowing you to capture sharp, noise-free shots even in challenging lighting conditions.

Photographers will appreciate the advanced Real-time Eye AF and Real-time Tracking features that make focusing on subjects a breeze. The 759-point phase-detection autofocus system covers nearly the entire frame, ensuring fast and accurate subject detection. Additionally, the camera boasts up to 10fps continuous shooting with AF/AE tracking, perfect for capturing fast-paced action with precision.

The Sony Alpha 7 IV stands out with its high-resolution 9.44 million-dot OLED electronic viewfinder (EVF) and a tilting 3-inch LCD touchscreen for easy navigation and framing. Its 5-axis in-body image stabilization reduces blur, allowing you to achieve sharp images even when shooting handheld or in low light. The camera's weather-sealed magnesium-alloy body provides durability and reliability, making it suitable for various shooting environments.

One of the unique selling points of the Alpha 7 IV is its 8K video recording capability, delivering cinema-quality footage with exceptional detail and realism. Content creators will appreciate features like S-Cinetone color profiles, 10-bit 4:2:2 recording, and support for HLG (Hybrid Log-Gamma) for HDR workflows, allowing for professional-grade video production straight out of the camera.

This versatile camera is ideal for a wide range of photography genres, from landscape and portraiture to sports and wildlife. Whether you are a professional photographer looking for a reliable workhorse camera or an enthusiast seeking to elevate your photography skills, the Sony Alpha 7 IV offers the performance and versatility to meet your creative needs.

Rest assured, Sony's commitment to quality and innovation shines through in the Alpha 7 IV, with rigorous testing to ensure top-notch reliability and performance. Backed by Sony's renowned customer support and a wide range of compatible lenses and accessories, investing in the Alpha 7 IV is a step towards unlocking your full creative potential.