Sony Alpha 7 IV

Sony Alpha 7 IV

Price: 2249 GBP

Features

Sony Alpha 7 IV in the UK

  • Camera
    Resolution
    33 MP
    Sensor Type
    Exmor RS CMOS
    Video Recording
    4K at 60 fps
  • Display
    Type
    3-inch LCD touchscreen
    Resolution
    1440 x 2160 pixels
    Refresh Rate
    120 Hz
  • Battery
    Capacity
    5000 mAh
    Charging
    Fast charging supported
  • Performance
    Processor
    Sony BIONZ XR
    Memory
    8 GB RAM
    Storage
    256 GB internal, expandable via SD card

Best price in the UK

Sony Alpha 7 IV in the UK

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Description

Sony Alpha 7 IV Best price in the UK

The Sony Alpha 7 IV is a groundbreaking addition to the acclaimed Alpha series, embodying cutting-edge technology and superior imaging capabilities that redefine professional photography. This full-frame mirrorless camera combines high-resolution performance with enhanced speed and remarkable versatility, catering to the needs of discerning photographers who demand the best in image quality and functionality.

With a 33-megapixel Exmor RS back-illuminated CMOS sensor and the latest BIONZ XR image processing engine, the Alpha 7 IV delivers exceptional clarity, dynamic range, and low-light performance. The improved autofocus system boasts 759 phase-detection points, covering 94% of the frame, ensuring swift and accurate subject tracking for both stills and videos. Its impressive native ISO range of 100-51200 (expandable to 50-204800) guarantees stunning results in various lighting conditions.

Photographers benefit from the Alpha 7 IV's advanced features such as real-time Eye AF for humans and animals, 10fps continuous shooting with AE/AF tracking, and 4K recording up to 60p with 10-bit 4:2:2 colour depth. The 5-axis in-body image stabilization system compensates for camera shake, enabling sharper handheld shots and smoother video footage. Additionally, the camera's high-res Quad-VGA OLED viewfinder and vari-angle touchscreen LCD offer intuitive control and composition flexibility.

Setting itself apart from the competition, the Sony Alpha 7 IV excels in both still photography and videography applications, making it a versatile tool for professionals across various genres. Its robust magnesium alloy construction ensures durability while maintaining a lightweight design, ideal for extended shooting sessions and challenging environments. The camera's comprehensive connectivity options, including Wi-Fi, Bluetooth, and USB-C, facilitate seamless file transfer and remote control, enhancing workflow efficiency.

From studio portraiture and landscape photography to sports events and vlogging, the Sony Alpha 7 IV caters to a wide range of creative pursuits with unmatched precision and reliability. Whether capturing fleeting moments or producing cinematic masterpieces, this camera empowers photographers to push boundaries and express their artistic vision with unparalleled image quality and performance. With a legacy of innovation and a commitment to excellence, Sony continues to raise the bar for professional imaging solutions.